11 August 2008
Zune: Creating Disruption in a New Category
[click icon to download. 19.50 minutes. 18.1MB]
In this Fresh Perspectives podcast, Scott Erickson, Microsoft's Senior Director of Product Management for Zune, speaks with Cheskin's EVP Lee Shupp about Microsoft's digital entertainment strategy with Zune, and what it's like to compete against as established competitor in a new category.